the client’s request
Daniel Carneglia is an experienced artist who has become renowned among music connoisseurs.
Over the years, his expertise has attracted numerous relevant personalities who sought his skills in crafting bespoke musical instruments. Inspired by this demand, he founded Carneglia Guitars - a brand that specializes in crafting custom guitars, each meticulously made by Daniel himself. And, of course, he needed strong branding for it.
We decided to showcase Daniel's exceptional craftsmanship through the art of storytelling by highlighting the dedication and attention to detail that goes into every guitar he creates, making each one an exclusive and one-of-a-kind art piece.
the carneglia guitars are not just guitars, they're works of contemporary art with unmatched quality, and we made sure to reflect that through every aspect of the brand, from the manifesto to how it presents itself across different mediums.
An artistic, modern, and innovative branding that provides endless opportunities to showcase Daniel's art.
Its color palette combines digital and neutral hues, evoking creativity and playing with various effects, such as word aberrations, gradients, and textures.
typography plays a crucial role, with bold fonts creating a balance with the other graphic elements, complemented by a thin serif font that adds an elegant touch.
carneglia guitars was created by:
Client: Carneglia Group
General Manager: Daniel Carneglia
Industry: Luxury and Music
Creative Director: Cesar Cabrera
Art Director: Mariana Caro
Graphic designer: Mayra Muñoz
Creative Copywriter: Mariangeles Rocha
Customer Success: Alejandra Pernalete
Project Manager: Silvia López