the challenge: rock the convention
We joined forces with PepsiCo once again for the 2023 KFC Convention. The mission? Showcase KFC's digital transformation, ensure attendees have a blast, and let Pepsi's bold personality shine. We aimed to present KFC and Pepsi as the ultimate power duo, an explosive combination that's transforming the fast-food industry.
the music video booth: where stars were born
For this experience, we wanted to add a fun, engaging, and disruptive element to PepsiCo's booth: an interactive music video experience. This wasn't just a booth, it was a stage where attendees could become rockstars for a day, complete with a dazzling LED backdrop and props. Regardless of their music taste, everyone had a chance to shine.
Our design team also went above and beyond to create a booth that was as visually stunning as it was interactive. The result was a space that not only hosted the music video experience but also stood out in its own right, showcasing our commitment to innovative design.
With the help of a video director, attendees let their inner pop stars loose. The result? Directors, managers, and executives let loose and channel their inner rockstars. They felt part of the iconic Pepsi music videos of the ’90s
“KFC is now fully digital”
We also emphasized KFC’s digital transformation with an interactive e-commerce experience. Guest navigated a user-friendly interface to grab a souvenir bundle, showcasing the convenience of KFC's digital kiosks. Fast food just got faster.
PepsiCo's booth was a highlight of the convention. It was a joy to see attendees having a blast, feeling the energy of Pepsi, and engaging with the interactive features. They left the convention with a clear message: the power of creativity and the thrill of digital transformation are driving the future of the fast-food industry.
In a nutshell, the 2023 KFC Convention was a celebration of innovation, creativity, and digital transformation. PepsiCo's booth was more than just a booth—it was an engaging and fun experience.
it's time for kfc was created by:
Sr Commercial Manager AFH: Laura Bellati
Industry: Food and Drink
VP Creative: Cesar Cabrera
Creative Director: Renée Tovar
Technology: Eduardoluis Manchego
Art Director & Design: Mariana Caro
Graphic Design: Sergio Bolivar
Creative Copywriter: Mariangeles Rocha
Video editing: Juan Morales
Project Manager: Silvia López
Customer Success Manager: Alejandra Pernalete
Head of production: Maria Helena Contreras