the client’s request:
Our team collaborated with Onxite to create a Software-as-a-Service solution to enhance the efficiency of event marketing evaluation. Like any new product or service, it needed many resources to explain its functionality and present it to the market.
So, Onxite asked us to create a "brand prototype".
- We started from the ground up, beginning with the naming.
- The brand prototype needed to be versatile and ready to change as needed for different industries
- The first product developed under this brand prototype was a CBD-infused seltzer targeted at millennials and Gen Z.
our strategy:
We wanted to create a name that captured the essence of the event marketing industry, so we used words like emotions, experiential, interaction, and happiness for inspiration.
And that's how JOYLY was born! It's a name that's easy to remember and perfectly conveys the excitement of attending an event. Plus, it's not tied to any specific market, making it a versatile choice.
joyly could be a seltzer, an electric car, an app, a clothing brand, and much more.
the outcome:
A graphic design that represents modernity and sleekness perfectly. Matched with a typography that's a mix of futuristic vibes and personality-packed characteristics. Its monospaced and geometric elements make it the perfect font for tech-forward industries.
To make the logo pop, we handpicked a color palette that's a mix of bold and neutral shades. Whether we had to adapt to a brand with a youthful feel, a tech-savvy look, or something more classic, the color options are ideal.
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Credits
joyly was created by:
Client: Onxite
Event Measurement Strategist & Founder: Marco López
Spotdly Crew:
Creative Director: Cesar Cabrera
Conceptualization: Eduardoluis Manchego
Art Director & Design: Mariana Caro
Creative Copywriter: Mariangeles Rocha
Project Manager: Silvia López
Customer Success Manager: Alejandra Pernalete
Industry: Event Marketing and Experiential
