Strategy
VR / AR / Metaverse
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diving deep into modern trade

our immersive collaboration with pepsico latam away from home

At the 2023 PepsiCo AOP convention, a key internal event where departments showcase their finest achievements and practices, PepsiCo LATAM Away From Home rejoined forces with us to design a booth experience to foster interactions between PepsiCo LATAM Away From Home and other PepsiCo departments, as well as bottlers from across the region.

Pepsi AOP

the digital experience

Upon entering our booth, attendees were immediately drawn into a digital narrative. Screens showcased the journey of a customer in the modern trade environment, enhanced with 3D and motion graphics. But this wasn't a one-sided interaction. The customer on the screen engaged directly with the audience, sharing insights and preferences, making the experience both personal and enlightening.

Taking immersion to the next level, VR technology offered attendees a firsthand look into the modern trade shopping journey. With VR goggles on, they could virtually navigate a store, understanding the consumer's perspective in a whole new light.

No items found.
Pepsi AOP
Pepsi AOP
Pepsi AOP
Pepsi AOP
Pepsi AOP
No items found.

behind the scenes

Every element of this booth, from graphic design to video projections, was meticulously crafted by the Spotdly crew. Our focus on strategy, creativity, CGI technology, and an immersive experience ensured that every attendee left with a richer understanding of the landscape, equipped with insights that could inform future initiatives.

By showcasing the innovations and insights of the AFH (Away From Home) department, we provided a platform for knowledge sharing. This encouraged collaboration and informed decision-making across the board.

pepsico aop convention 2023

Client: PepsiCo

Sr Commercial Manager AFH: Laura Bellati
Sales Director Organize Trade & eCommerce Latin America: Maria Isabel Aguirre

Industry: Food and Drink

Spotdly Crew

VP Creative: Cesar Cabrera
Creative Director: Renée Tovar
Art Director: Mariana Caro
Graphic Design: Daniela Andueza
Creative Copywriter: Mariángeles Rocha
Video editing & VFX team: Jorge Otero y Erika Peña
Front-end Developer: Adolfo Mesen
VR Developer: Leandro Caro
Project Management Team: Silvia López y Rosario López

Production
Head of production: Maria Helena Contreras
Builder: Jose Luis Contreras



At the 2023 PepsiCo AOP convention, a key internal event where departments showcase their finest achievements and practices, PepsiCo LATAM Away From Home rejoined forces with us to design a booth experience to foster interactions between PepsiCo LATAM Away From Home and other PepsiCo departments, as well as bottlers from across the region.

Pepsi AOP

the digital experience

Upon entering our booth, attendees were immediately drawn into a digital narrative. Screens showcased the journey of a customer in the modern trade environment, enhanced with 3D and motion graphics. But this wasn't a one-sided interaction. The customer on the screen engaged directly with the audience, sharing insights and preferences, making the experience both personal and enlightening.

Taking immersion to the next level, VR technology offered attendees a firsthand look into the modern trade shopping journey. With VR goggles on, they could virtually navigate a store, understanding the consumer's perspective in a whole new light.

No items found.
Pepsi AOP
Pepsi AOP
Pepsi AOP
Pepsi AOP
Pepsi AOP
No items found.

behind the scenes

Every element of this booth, from graphic design to video projections, was meticulously crafted by the Spotdly crew. Our focus on strategy, creativity, CGI technology, and an immersive experience ensured that every attendee left with a richer understanding of the landscape, equipped with insights that could inform future initiatives.

By showcasing the innovations and insights of the AFH (Away From Home) department, we provided a platform for knowledge sharing. This encouraged collaboration and informed decision-making across the board.

pepsico aop convention 2023

Client: PepsiCo

Sr Commercial Manager AFH: Laura Bellati
Sales Director Organize Trade & eCommerce Latin America: Maria Isabel Aguirre

Industry: Food and Drink

Spotdly Crew

VP Creative: Cesar Cabrera
Creative Director: Renée Tovar
Art Director: Mariana Caro
Graphic Design: Daniela Andueza
Creative Copywriter: Mariángeles Rocha
Video editing & VFX team: Jorge Otero y Erika Peña
Front-end Developer: Adolfo Mesen
VR Developer: Leandro Caro
Project Management Team: Silvia López y Rosario López

Production
Head of production: Maria Helena Contreras
Builder: Jose Luis Contreras



Credits

nothing complicated here.

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