GP Batteries had already established a strong reputation across Asia, but they recognized that breaking into the Latin American market would require a fresh approach. That's where we came in! By infusing their brand with a bold Latin American flair, we helped them revamp their messaging and highlight their unwavering commitment to sustainability.
Our mission was clear: to put GP Batteries on the map in Latin America, a region where they had yet to make their mark. We took on the challenge with ‘mucho gusto,’ bringing a modern perspective to their messaging and imbuing it with the vibrancy and energy that characterizes the region.
We developed a communication platform that could light up any room. Our slogan "Dale energía" ("Give it energy") became the driving force behind an epic campaign that connected GP Batteries with the adventurous spirit of Latin America.
brand manuals and engaging content
Starting with the GP Latino account as our master guide, we expanded GP Batteries' reach throughout Latin America by creating brand manuals and engaging content. Our first market was Colombia, where we generated buzz and excitement by highlighting the region's travel, exploration, and energizing passions. We also emphasized GP Batteries' commitment to the environment, showcasing their Recyko+ rechargeable batteries.
As our success in Colombia grew, we took on additional countries like Bolivia, Panama, the Dominican Republic, and Mexico, helping GP Batteries expand their reach even further. We even partnered with GP Batteries' global internal magazine to celebrate their successes in the Latin American market.
The campaign was a massive success, positioning GP Batteries as the go-to brand for reliable, high-quality batteries with a sustainable edge. We pinpointed the problem, showed how GP Batteries could solve it, helped them through it, and highlighted how the batteries could be used to power consumers' needs. The campaign generated tremendous engagement across social media, with the hashtag #daleenergía being used in more than 1000 posts and growing by over 10k followers. The campaign also reached countries like Colombia, Venezuela, Bolivia, Argentina, Panama, the Dominican Republic, and Mexico, prompting us to create specific social media accounts for each country.
With our help, GP Batteries was able to differentiate itself from competitors and establish a strong foothold in Latin America. The result? A brand that stands out in a crowded marketplace and resonates with consumers who are passionate about sustainability and innovation. Thanks to the success of the campaign, GP Batteries is now a trusted and recognized name throughout the region.
gp batteries strategy was created by:
Client: GP batteries
Business Development Manager: Ana Ortiz
Creative Director: César Cabrera
Conceptualization: Eduardoluis Manchego
Art Director: Renée Tovar
Graphic Design: Sergio Bolivar
Creative Copywriter: Mariangeles Rocha
Social Media Consultant: Mariangeles Rocha
Customer Support: Maria Navas
Project Manager: Silvia López