Our partnership with Hive and Colony, a distinguished high-end fashion brand, has been a transformative journey to redefine its brand presence and expand into new markets. We are thrilled to share the story behind this journey.
our vision: uniting with hive and colony
When we partnered with Hive and Colony, the brand aimed to polish and reinvent its digital presence, so our approach was calculated and strategic. First, recognizing the importance of a well-defined brand identity, we crafted a comprehensive brand book that reflects the life and essence of Hive and Colony.
This brand book establishes the values, mission, and guidelines for effective communication, serving as the guiding light for all future brand interactions.
igniting engagement: expanding reach with our magic
Gradually, we amplified the brand's voice to position it as a distinctive and exclusive fashion brand. We set the stage for anticipation and excitement through captivating social media campaigns.
Our crew embarked on a voyage into unexplored territories. Tailored strategies were employed for each social media channel, generating buzz and excitement from social content to email marketing campaigns, media ads, new product conceptualization, and store openings. We have worked in all to unveil the brand's irresistible allure.
craft and technology: creating a seamless symphony
One of our primary goals was to properly communicate Hive and Colony's magistral blend of art and technology. It was challenging, but we focused on showing how by leveraging innovative technologies such as 3D measurements and a dedicated app, customers get an exclusive and immersive unparalleled experience.
We infused creativity and sophistication into Hive and Colony's digital presence, transcending conventional fashion posts and delivering intellectual and conceptual narratives.
One of our most thought-provoking campaigns asked, "What would the world be like without Hive and Colony?" This enigmatic exploration captivated the fashion-forward community and sparked meaningful conversations.
expanding horizons: hive and colony's ascendancy
Our collaboration with Hive and Colony has been bearing fruit as the brand has expanded its presence and confidently entered new markets. Their exquisite artistry and state-of-the-art advancements have become synonymous with top-tier fashion, attracting discerning consumers.
This partnership showcases the power of blending fashion, technology, and creativity to redefine a brand. We set a benchmark for brands seeking differentiation in a competitive marketplace.
Hive and Colony's transformation journey continues evolving, fueled by our partnership and relentless pursuit of brilliance.
hive and colony was created by:
Client: Hive and Colony
Industry: Luxury and Fashion
Creative Director: Cesar Cabrera
Technology: Eduardoluis Manchego
Art Director: Mariana Caro
Graphic designer: Sergio Bolivar & Liz Flores de Válgaz
Creative Copywriter: Mariangeles Rocha
Project Manager: Silvia López