the client’s request
From day one, the client presented us with his challenging and ambitious idea - to develop a solution for measuring the effectiveness of event marketing, which was sorely lacking in their industry and could provide a solution for various targets.
Our task was to create a branding strategy that would inspire innovation, just like the solution.
![graphic design for Onxite's strategic branding](https://cdn.prod.website-files.com/63b4601ede01987d3a811de4/644a9655c39efbd62d03b91e_spotdly_onxite_2023_CaseStudy_8.png)
our strategy
Humanizing the brand was a crucial, we wanted to ensure that the tech component was not just seen as a cold, analytical tool but as an enabler of human experiences. By infusing warmth and personality into the brand, we created a unique visual style that resonated with both tech-savvy and human-centric audiences.
![graphic design exploration for onxite's branding project](https://cdn.prod.website-files.com/63b4601ede01987d3a811de4/644a96be2a5d96210bd15633_spotdly_onxite_2023_CaseStudy_9.png)
working with onxite is like having a crystal ball for event planning - it unlocks the secrets to success and empowers you to make data-driven decisions.
![user experience design of the onxite's platform](https://cdn.prod.website-files.com/63b4601ede01987d3a811de4/644a970e6788d800aa460b52_spotdly_onxite_2023_CaseStudy_seccion-central-2%202.png)
the outcome
The idea behind Onxite is to convert analog experiences into digital knowledge. With this in mind, we created different approaches that reflected this concept. The outcome is a brand that embodies a modern, dynamic, and adaptable appearance.
We chose to use "the waves" as the main visual element, which complements the original typography designed for this project, giving it a refined and contemporary touch.
Our work with Onxite extended beyond branding. In addition to creating a compelling brand identity, we launched their website, a whitepaper, and deep dive into the technological aspects of the project.
Our team had the opportunity to develop the platform for this SaaS solution, which required a strong understanding of the technical complexities involved. We worked closely with the Onxite team to ensure the platform met their needs and was optimized for flawless performance.
![development and strategy - Onxite SaaS platform](https://cdn.prod.website-files.com/63b4601ede01987d3a811de4/644a9895da8e8615e64169ed_spotdly_onxite_2023_CaseStudy_seccion-central-2.jpg)
![development and strategy - Onxite SaaS platform](https://cdn.prod.website-files.com/63b4601ede01987d3a811de4/644a98cdb171fab316b5317c_spotdly_onxite_2023_CaseStudy_14.png)
![graphic design and strategy - Onxite's whitepaper](https://cdn.prod.website-files.com/63b4601ede01987d3a811de4/644a98d92a5d96a907d17636_spotdly_onxite_2023_CaseStudy_15.png)
![modern and innovative branding project for a startup](https://cdn.prod.website-files.com/63b4601ede01987d3a811de4/644a99028e7082753f8a15d6_spotdly_onxite_2023_CaseStudy_4.jpg)