the client’s request
From day one, the client presented us with his challenging and ambitious idea - to develop a solution for measuring the effectiveness of event marketing, which was sorely lacking in their industry and could provide a solution for various targets.
Our task was to create a branding strategy that would inspire innovation, just like the solution.
Humanizing the brand was a crucial, we wanted to ensure that the tech component was not just seen as a cold, analytical tool but as an enabler of human experiences. By infusing warmth and personality into the brand, we created a unique visual style that resonated with both tech-savvy and human-centric audiences.
working with onxite is like having a crystal ball for event planning - it unlocks the secrets to success and empowers you to make data-driven decisions.
The idea behind Onxite is to convert analog experiences into digital knowledge. With this in mind, we created different approaches that reflected this concept. The outcome is a brand that embodies a modern, dynamic, and adaptable appearance.
We chose to use "the waves" as the main visual element, which complements the original typography designed for this project, giving it a refined and contemporary touch.
Our work with Onxite extended beyond branding. In addition to creating a compelling brand identity, we launched their website, a whitepaper, and deep dive into the technological aspects of the project.
Our team had the opportunity to develop the platform for this SaaS solution, which required a strong understanding of the technical complexities involved. We worked closely with the Onxite team to ensure the platform met their needs and was optimized for flawless performance.
onxite was created by:
General Manager: Marco López
Industry: Event Marketing and Experiential
Creative Director: Cesar Cabrera
Conceptualization: Eduardoluis Manchego
Graphic designer: Sergio Bolivar
Technology: Arturo Cabaleiro
Creative Copywriter: Mariangeles Rocha
Project Manager: Silvia López