Strategy
Experiential
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spotdly x pepsico global

— a flavorful fusion at kgc's global marketing planning meeting

We’re back in action, and this time, we've teamed up with PepsiCo's Global Division for a special mission. Our shared goal? Design a standout booth for KFC's Global Marketing Planning Meeting held at the KFC Global Headquarters, showcasing PepsiCo's latest innovations in a fresh, engaging manner.

Pepsi Yum

With over 250 attendees from more than 145 countries, the challenge was evident: create a booth that not only attracts KFC franchisees from around the world but also fosters meaningful interactions and connections.

Pepsi Yum

the concept:

Moving beyond conventional booth designs, our goal was to create an atmosphere as lively and refreshing as a picnic. Drawing inspiration from PepsiCo's vibrant new flavors, we crafted our booth to be a vibrant, engaging experience, reminiscent of enjoying fresh tastes in an open, inviting setting.

Pepsi Yum

Attendees had the chance to sample a range of products, including Pepsi Zero Sugar, 7Up Free, Mirinda Zero Sugar in original and mixology products, the newly developed Lemonade for KFC, Lipton Ice Tea Zero Sugar, and Energy Drinks like Celsius and Rockstar. All these products were carefully chosen to align with PepsiCo's strategy for KFC, emphasizing innovation and sustainability.

from the booth to the parties

We decorated the welcome and last-day event parties, ensuring Pepsi's presence was felt throughout and creating a cohesive brand experience. To further enhance the convention experience, we designed a unique photo opportunity, allowing attendees to capture memories from the event.

Pepsi Yum
Pepsi Yum

the outcome

Our booth became a hub for connections, networking, and genuine interest in PepsiCo's flavor offerings.

No items found.
Pepsi Yum!
Pepsi Yum!
Pepsi Yum!
No items found.

This collaboration with PepsiCo Global was a testament to the magic that happens when creativity aligns with brand vision. At Spotdly, we thrive on challenges, and this project was a memorable journey in flavor and design. Here's to many more collaborative successes!

We’re back in action, and this time, we've teamed up with PepsiCo's Global Division for a special mission. Our shared goal? Design a standout booth for KFC's Global Marketing Planning Meeting held at the KFC Global Headquarters, showcasing PepsiCo's latest innovations in a fresh, engaging manner.

Pepsi Yum

With over 250 attendees from more than 145 countries, the challenge was evident: create a booth that not only attracts KFC franchisees from around the world but also fosters meaningful interactions and connections.

Pepsi Yum

the concept:

Moving beyond conventional booth designs, our goal was to create an atmosphere as lively and refreshing as a picnic. Drawing inspiration from PepsiCo's vibrant new flavors, we crafted our booth to be a vibrant, engaging experience, reminiscent of enjoying fresh tastes in an open, inviting setting.

Pepsi Yum

Attendees had the chance to sample a range of products, including Pepsi Zero Sugar, 7Up Free, Mirinda Zero Sugar in original and mixology products, the newly developed Lemonade for KFC, Lipton Ice Tea Zero Sugar, and Energy Drinks like Celsius and Rockstar. All these products were carefully chosen to align with PepsiCo's strategy for KFC, emphasizing innovation and sustainability.

from the booth to the parties

We decorated the welcome and last-day event parties, ensuring Pepsi's presence was felt throughout and creating a cohesive brand experience. To further enhance the convention experience, we designed a unique photo opportunity, allowing attendees to capture memories from the event.

Pepsi Yum
Pepsi Yum

the outcome

Our booth became a hub for connections, networking, and genuine interest in PepsiCo's flavor offerings.

No items found.
Pepsi Yum!
Pepsi Yum!
Pepsi Yum!
No items found.

This collaboration with PepsiCo Global was a testament to the magic that happens when creativity aligns with brand vision. At Spotdly, we thrive on challenges, and this project was a memorable journey in flavor and design. Here's to many more collaborative successes!

Credits

spotdly x pepsico global was created by:

Client: Pepsico

Industry: Food and drinks

Spotdly Crew
Creative Direction: Cesar Cabrera & Renée Tovar
Art Direction: Mariana Caro
Graphic design: Sergio Bolivar
Video editing: Juan Morales
Creative Copywriting: Mariangeles Rocha
Technology: Eduardoluis Manchego
Development: Arturo Cabaleiro & José Huerta
Project Management: Silvia López

nothing complicated here.

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