Jun 12, 2023

pepsico and spotdly partnership

- cooking up success in food and beverage industry
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Gabriel Ascione
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Creative Copywriter
Spotdly x PepsiCo Partnership
The PepsiCo Marketing Team at their Booth for the BK Convention 2022, designed by Spotdly

Our collaboration with PepsiCo is a prime example of how client-agency teamwork can create successful marketing campaigns. Through creative strategy and one-of-a-kind innovation, these “disruptive” results have not only bolstered PepsiCo's ultimate vision, but brand values as well. 

Since 2018, we have worked together on several remarkable projects, making Spotdly a “go-to” creative partner for their various marketing initiatives.

For a long time, we have conceptualized and executed a range of innovative campaigns for PepsiCo’s Food and Beverage and Away From Home departments. This entails creating progressive customer experiences at Burger King and KFC global conventions to developing online video games, experiential marketing, toolkits, communication campaigns, and activities for PepsiCo's clients in Latin America.

Some of these leading brands include Papa Johns, Little Caesars, Domino’s Pizza, Burger King, amongst several others. We have also developed campaigns in collaboration with Pepsi's partnerships, such as with the UEFA Champions League and film productions like Terminator: Dark Fate.

PepsiCo's creative campaign for Terminator Dark Fate, created by Spotdly
PepsiCo's LATAM digital toolkit for Champions League, created by Spotdly
PepsiCo's themed booth and visuals for KFC convention, created by Spotdly

"Spotdly is an exceptional partner, surpassing the role of a mere creative agency. Their ability to consistently offer highly innovative and disruptive solutions that effectively align with our brand objectives is remarkable. I thoroughly enjoy collaborating with them, as we continually achieve the development of awe-inspiring projects. Given the chance, I wholeheartedly recommend Spotdly to other teams. Their expertise is unrivaled." said Monserrat González, LAB eComm & eAFH Manager, at PepsiCo, Inc.

Pepsi Beats Studio, a mobile gaming experience created by Spotdly for PepsiCo's key markets

PepsiCo has set its sights on generating buzz and enticing new customers with cutting-edge ideas and concepts. By leveraging our innovative strategies and PepsiCo's bold identity, the brand aims to continue making a significant splash in the beverage industry.

With this unbreakable partnership, both brands are ready to take things to the next level. The future looks “fizz-tastic” as they continue to push the limits and create experiences that leave a lasting impression.

"We are not here to do homework—we are here to do amazing things." César Cabrera, Spotdly’s Creative Director said.

nothing complicated here.

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