Luxury comes from fine details. That was our mindset while developing the digital strategy for this content production. The goal was to conceptualize and produce social media materials to help our client, Flor de Caña, be recognized as one of the top spirit brands in the world by solidifying their Luxury Portfolio with aspirational content to reach the consumer target’s mind.
Our creative team made a concept inspired by the sophisticated and polished feeling of museums and worked around the age statement of the brand.
From that interpretation, we staged sixteen different scenarios to tell fascinating stories through photos and videos that evoke this tropical exotic liquid's legacy, luxury, and lusciousness.
revealing the 130 legacy exhibit
Prepare to experience Flor de Caña’s rich history and contemplate modern innovation that will make you want to jump inside your device.
Modern, desirable, fashionable & disruptive content.
Flor de Caña, it's a premium rum from a 5th-generation family estate since 1890. Crafted at the base of an active volcano in Nicaragua, Central America.
this art gallery was created by:
Client: Flor de Caña
Digital Marketing Lead: Antonella Sandino
VP Creative: Cesar Cabrera
Creative Director: Renée Tovar
Associate Creative Director & Copywriter: Mariangeles Rocha
Art Director: Renée Tovar
Production Coordinator: Valentina Jimenez
Project Manager: Silvia López